Marketing Strategist (Digital Marketer)

Office of Apprenticeship

National (OA)

Documents

Individual state requirements may vary. Please contact your local apprenticeship office to ensure this version is suitable to your state’s requirements.

Work Process Schedule

Work Process Content

On the Job Training

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Implement advertising or marketing initiatives.

Participate in the development or implementation of online marketing strategy.

Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.

Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

Create content strategies for digital media.

Execute and manage communications with digital journalists or bloggers.

Execute or manage banner, video, or other non-text link ad campaigns.

Execute or manage social media campaigns to inform search marketing tactics.

Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

Collaborate with others to develop or implement marketing strategies.

Propose online or multiple-sales-channel campaigns to marketing executives.

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

Design websites or web applications.

Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.

Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.

Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

Analyze website or related online data to track trends or usage.

Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.

Coordinate project activities with other personnel or departments.

Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.

Develop performance metrics or standards related to information technology.

Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Analyze market or customer related data.

Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

Evaluate utility of software or hardware technologies.

Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.

Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.

Provide customer service to clients or users.

Resolve product availability problems in collaboration with customer service staff.

Implement online customer service processes to ensure positive and consistent user experiences.

Maintain the inventory of equipment.

Update knowledge about emerging industry or technology trends.

Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

Coordinate resource procurement activities.

Assist in the evaluation or negotiation of contracts with vendors or online partners.

Write computer programming code.

Develop specifications or procedures for website development or maintenance.

Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.