1. Recommend improvements to processes, playbooks, and team tools. Help to define new processes.
2. Demonstrate time management skills, making trade-offs between time versus resources.
3. Execute marketing initiatives to achieve shared goals for a defined strategy that supports organizational goals.
4. Apply marketing best practices and use existing tools and processes to drive actions based on shared goals.
5. Demonstrates understanding of business problem/ opportunity, marketing objective, strategy, and measurement requirements.
6. With guidance, ensures the alignment of organizational plans with relevant peers and/or stakeholders.
7. Audit, monitor, and review performance for marketing initiative(s) and make improvement recommendations to influence your team’s goals and processes.
8. Convey high-level plans while showing deep knowledge of initiative details
9. Manage the delivery of cross-channel and cross-program marketing tactics in alignment with team goals.
10. Communicate effectively with the customer showing understanding of their needs and requests in order to develop a solution.
11. Impact customer experience (CX) at the initiative(s) level. Contribute to team goals and initiative(s) metrics.

1. Manage and report out on Key Performance Indicators (KPI’s).
2. Develop appropriate milestones and schedules, and ensure timely and successful delivery of your initiatives.
3. Demonstrate accountability for 1-2 initiative level metrics.
4. Effectively articulate the context behind the team’s business goals, marketing objectives, and challenges.
5. Facilitate progress, identify blockers, and increase the visibility of issues and provide improvement recommendations.
6. Participate in the interview process and help train new team members.
7. Consider how marketing initiatives impact your team’s goals and the end-customer experience.
8. Demonstrate effective and concise verbal and written communication
9. (marketing/design/research briefs, integrated marketing plans, creative review docs, MBR/QBR, go-to-market plan, PR/FAQ, OP1/OP2, etc.)
10. Convey clear, concise and timely verbal and written communication with peers, managers and stakeholders.
11. Utilize one or more industry analytics tools and capabilities (excel, pivot tables, macros, charts, etc.)
12. Utilize data reporting tools to generate actionable insights (Tableau, Quicksight, SQL, Cardboard Analytics, Journey/Page Analyzer, Campaign Analyzer, etc.)
13. Leverage Marketing Channels as needed (Amazon Digital Ads, Search, Paid Social Advertising, Social Media, etc.)

Marketing best practices, monitoring and reviewing performance for marketing initiatives; targeting, segmentation, channel mix, creative and messaging, A/B testing, promotions.

Role of Social Media Marketing, Social Media Plan, Social Media Platforms, Group Influencers, Social Media Marketing Strategy, Identifying Target Audiences, Rules of Engagement, Planning and Execution, Social Community, Social Publishing, Content Marketing, Social Commerce, Mobile Marketing, Social Media Analytics (Adobe Marketo), Tools for Managing the Social Media Marketing.

Internet and Mobile Marketing, Stages of Digital Transformation, Business Models and Strategies, Direct Response and Database Foundations of Internet Marketing, Essential Marketing Internet tools, Digital Customer & Marketer Journey, Content Marketing/ Marketing (Automation), Developing Internet Marketing Strategies and Programs, Mobile Marketing, Customer Relationship Development and Retention Marketing, Developing and Maintaining Effective Online and Mobile Websites, Social and Regulatory Issues: Privacy, Security, and Intellectual Property, Measuring and Evaluating Digital Marketing Programs.

Define Marketing Management, Effective Marketing Management Strategies, Elements of strategic performance evaluation, Define Marketing Intelligence, Types of Marketing research (quantitative, qualitative, mixed-methods), Developing Marketing Plan, Marketing Objectives, Strategic Planning Process, Using Marketing Intelligence to create competitive advantage.

Overview of Selling, Transaction-focused traditional selling vs trust-based relationship selling, Building Trust and Sales Ethics, Understanding Buyers, Strategic Prospecting and Preparing for Sales Dialogue, Customer Relationship Management, Sales Promotions.

Search Engine Optimization, Search Foundation, Using Keywords, SEO Optimize UX and Design, Link Building, SEO Audit, Future of SEO, Keyword Selection, Create Text Ads, CPC Bidding, Navigating Google Ads, SEM Metrics and Optimization.

Project management foundational concepts, initiating projects, developing a business case, creating a project charter, identifying stakeholders, analyzing stakeholder needs, communication planning, planning the project, project meeting best practices, tracking and managing work, decision making, agile project management (eliminating waste and optimizing flow), identify gaps/opportunities in or between processes and/or organizations

Effective communications cycles, listening for understanding, DiSC model for communication styles, creating clear messages written and spoken, email strategies and etiquette, effective presentations skills, public speaking in large and small venues (internal and external), communicating progress and outcomes, effectively articulating business goals and marketing objectives to team, importance of being clear and concise

Audience, Tone, Clarity and Concision, Style and Format, Grammar, Ethical concerns, Layout and Organization, Editing & revision techniques.